Have you tried FoGo yet?
Eating food on the streets of India isn’t something new to us, and all of us have our favourite gaada (food stall) that we rush too when we want to have a quick bite. But Food trucks take this idea to the next level giving you hot meals on wheels. They are pretty popular in the U.S and I’ve always been fascinated with the concept! I totally envy James Cunningham from the popular show Eat St. who always gets to try a variety of mouth watering dishes right from the street, rate them and gets paid for it! (my idea of a dream job :D)
So you can imagine my excitement knowing that this trend of food trucks has caught up in India especially in the big cities like Delhi, Banaglore (Bengaluru) and Mumbai.
While there are quite a few trucks in Mumbai, one pretty close to my home is FoGo (So I have to give them my loyalties). And you can be pretty sure to find me trying out their food the next time I visit Mumbai. You can check out their facebook page FoGo Food Truck, there’s always something happening there. I found it pretty cool that they have been serving at the Mumbai City FC matches. So all you football fan cum foodies out there, you can still catch them on 26th November for the next match scheduled to take place in Mumbai.
Running a food truck doesn’t leave you with a lot of free time but I did manage to get hold of them and ask them a couple of questions..
When did you’ll start? A little info on your team..
The food truck was conceptualized in March this year. We started operating from 1st of May. We are a team of 5 guys with an average age of 22. Most of us are degree college students by day and we work at FoGo by evening.
Why the name FoGo?
We came across many names and wanted to incorporate travel and food in the name, Food on the Go stuck the chord but yet it wasn’t resonating quick service restaurant (QSR) outlet so we thought of shortening it to FoGo
How has the Mumbai-ites responded to the concept of food truck?
People have really taken a shine to the concept. Pre launch we were confident of the product and wanted to build a stable product out of them but the food truck gave us a chance to make FoGo a brand in the long run.
What kind of food do you serve?
We focus on serving international street food with an Indian twist. It helps us in hitting the right notes amongst the masses and gives us a chance to innovate with street food from more countries. Our upcoming menu will consist of steamed momos which is traditionally served with oriental sauce, instead we’ll be serving with coriander-mint chutney and a Mexican speciality Quesadillas served with traditional chicken tikka and more on the same lines.
What’s the average price a customer would have to spend?
Our pricing starts from Rs.40 and goes up to Rs.150, on an average a person spends somewhere in the range of Rs.80 – Rs.100.
What challenges do you face?
We generally encounter problems from Local Police and BMC without any clarification on the fines imposed on us atleast once a month.
Lastly, what inspired you to start this business
I always wanted to start a business of my own and worked in a lot of startups in order to learn more about entrepreneurship. Being a foodie and having backpacked to few countries, street food was my staple diet there and genuinely wanted to change the street food culture here.
I truly wish these guys the very best… Keep up the good work FoGo!! 🙂