Happy Inside – IKEA cats advert
This is a rather old video from way back in 2010. You must have checked it way back then, if not you should check it… here’s why!
IKEA UK releases 100 house cats into their Wembley, UK store.
This was done, to celebrate the new IKEA catalogue .What I like about this advertisement is the experiments with loads of cats (not specially trained film cats) & for that matter 100 cats!!! No one knew what they would do or how would they react not even the cat owners. A team of animal handlers were on the set along with 5 film crews to catch all the action.
You need not be a cat person to like this concept,anybody would love watching this. Brilliantly executed. Imagine 100 feline under one roof. And what they do? Explore Explore. Up down round and round doing what cats do best, finding the most coziest place. Most happy inside , as the tagline goes. This advert is by far one of the best and the cutest cat ads I have ever seen.
See the making of this commercial with ‘Herding Cats’: